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Research papers

Price policy, commercial success and therapeutic advantage of pharmaceutical innovation

The paper reports on a study which examined all new single chemical entities introduced on to the British prescription medicine market between 1962 and 1970. The therapeutic novelty and value of each at the time of product launch was assessed by a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Ducan Reekie
June 15, 1976
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Citation

Reekie, D. (1976a, June 15). Price policy, commercial success and therapeutic advantage of pharmaceutical innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/price-policy-commercial-success-and-therapeutic-advantage-of-pharmaceutical-innovation